[dirGames-L] Revenu with advertisment realistic?

[Gene Endrody]

"Where did you get those numbers?
I'm curious like a cat."

These are my Runescape sources....

http://www.mmogchart.com/
Gives ratings for subscriptions on top MMORPGs. This actually puts Runescape 
at 4th world wide.
1. World of Warcraft
2. Lineage
3. Lineage 2
4. Runscape
5. Final Fantasy XI

Here's a news release from them

http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060713005111&newsLang=en

Gene
MaidMarian.com

----- Original Message ----- 
From: "Alex Zavatone" <zavpublic at mac.com>
To: "Director - Shockwave - and Flash Game Production" 
<dirgames-l at nuttybar.drama.uga.edu>
Sent: Wednesday, August 09, 2006 1:08 PM
Subject: Re: [dirGames-L] Revenu with advertisment realistic?


>
> On Aug 9, 2006, at 2:30 PM, Gene Endrody wrote:
>
>> Games that occur in a city or urban area, like a driving game, lend 
>> themselves to this because the ads do not destroy the game 
>> experience....(well, that's debatable) Tracking and automation  scares 
>> me. How do you measure impressions? Click through likely  won't work and 
>> even for billboard impressions, how do you measure  the effectiveness of 
>> a billboard you drove by at 200mph? Alex from  WildTangent did a talk at 
>> GDC on this. He talked about the angle of  the ad/billboard relative to 
>> the game camera to measure what % of  an actual impression happened.
>>
>> I think the forecasts are based on some faulty assumptions. There's  a 
>> great deal of hype because of the push by WildTangent and  Massive. I 
>> think once advertisers get over the hype and begin  measuring the actual 
>> performace of these types of in-game ads, they  will run for the hills.
>>
>> Advergaming, where the game is designed around one sponser, works  well. 
>> However, it's mostly just work for hire for the developer and  I hate 
>> work for hire. It's a bad long term strategy for a developer  because 
>> they retain no IP and are at the whim of the customer for  sequels.
>>
>> Product placement in games similar to HaboHotel or this new Night  Life 
>> beta effort have some promise.
>> http://www.nightlifebeta.com/
>>
>> I'm more exited about micropayments. They work well in Asia and are  well 
>> within the limits of web-based games.
>
> What links do you have for micropayments in Asia?
>
>> And subscriptions....look at Runescape, at 800,000 subscribers  paying $5 
>> per month. The 2nd largest western MMO next to World of  Warcraft is a 
>> java based web game...that pretty cool.
>
> Where did you get those numbers?
>
> I'm curious like a cat.
>
> Sorta like this one...
>
> http://www.youtube.com/watch?v=gWYQPCtjU6c
>
> FETCH Furbiscuit!  Fetch!
>
> - Zav
> http://craphound.com/images/hellovader.jpg
>
>
>
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